My professional goal is to empower businesses by crafting innovative digital solutions that exceed end user needs & expectations and business goals.
ENTER is a personal training and instruction platform by Sitech Services. Part of Chemelot, a big industrial complex in the Netherlands.
To be able to enter a factory at the Chemelot terrain a worker needs to gain a certain kind of safety certificate by completing courses to get access and be able to enter the factory. Before ENTER the lines at the gates were very long because all courses had to be done at the gates.
Web based tool/dashboard
Working in Excel (previous solution) created a lot of discrepancies and extra workload e.g. users had to use Excel (prone to error) which needed to be manually checked by other people . This was work intensive and time-consuming.
AutoFirst is a franchise for car maintenance, -repairs and used cars.
The B2C platform got completely renewed to support multiple franchises. A redesign was part of the deliverables.
Sounds obvious coming from a UX Designer but ask yourself this with everything you do: am I adding user value?
While colleagues are close by and easy accessible, they can give valuable insights in your design. However, keep in mind they may not be the targeted user group.
User centered design methods are familiar to us but stakeholders may not so expectations may not be the same. Work on bridging that gap.
I’m a big fan of working agile compared to waterfall. Add value quickly and measure the results.
In my opinion the UX Designer is not the same as the Product Owner. It helps for the PO to have an helicopter view of the project instead of going into the details like a designer.
Advocating for the user is not always easy but it’s worth it.
While stakeholders are important to the product too. You should empathize with them but remember that they might not be the targeted end user.
While there is a lot of research involved in UX design. There is a degree in subjectivity. Keep this in mind when presenting your work.
Design is not an job that works in isolation. A lot depends on your team. Reach out to them to get a better product and to achieve team responsibility.
I’ve always been interested in science, technology and good stories. This relationship between man and machine probably led to a career in user experience design.
As a curious and adventurous person I've been fortunate enough to have had many great experiences while traveling and working around the world.
From a local digital agency to an international tech company on the other side of the planet. It’s been quite the journey so far.
